Potential is about power and growth, two very scary, yet exciting concepts. Dr Abraham Maslow’s was a pioneer in the field of human behavior. He introduced what he called “B-values” to help define what he believed led to success. Maslow focused his work on the study of great people who capitalized on their strengths instead of trying to analyze weaknesses and limitations. Rather than focus on the negative, Maslow did some extraordinary studies. He studied people such as Albert Einstein, Eleanor Roosevelt and others to identify what lead to their success.
His work focused on growth motivation as another term for self actualization needs and called them “being needs” (B-Needs). In contrast, most research in the past had been focused on deficit motivation or “deficit needs” (D-Needs). Maslow suggested that only two percent of the people in the world achieve self actualization.
Dr. Maslow concentrated his research on people who met certain criteria using biographical analysis. A few of the individuals he researched who met this standard of self actualization included: Abraham Lincoln, Thomas Jefferson, Albert Einstein, Eleanor Roosevelt, Jane Adams and William James. These individuals were great because they chose to tap into greater potential. They, like each of us, had to overcame fear, mistakes, adversity and challenges, but, they decided to use their strengths and talents to get closer to being fully actualized.
Abraham Maslow’s B Values
Today, consider capitalizing on strengths, instead of focusing on deficiencies. Maslow’s “B values” are available to each of us. Let’s make increasing the two percent of the self actualized population our number one priority and expand our potential.