Every company wants to put its best foot forward, be it in the public eye, or in individual sales situations. Talk is around the strengths, the unique features, all of the things that make the company great. As we know, there is a fine line between extolling existing virtues and puffery. Puffery sometimes isn’t bad. […]
The post Too Much Bluster – Too Little Breadth appeared first on 720 Thinking.
